In Ghana, the Insurance Business is one the very pinnacle of bewildering ventures. Since 2005, Insurance has constantly increased the country’s Gross Domestic Product (GDP). As of now, there are around fifty-two (52) insurance providers in Ghana out of which twenty (20) are indigenous insurers. The case study- Glico General insurance company is part of the twenty indigenous company in Ghana. Over the period, there has been a decreasing amount of premiums because of branding issues hence the need for research. While there is yet the chance to stretch out insurance organizations to the uninsured, corporate brands that do not make fragile to the changing forceful condition will not be listed by the National Insurance Commission. As such, the sharp organization of underwriters and costumers who disparage same security organizations has gotten critical in Ghana’s security region. This assessment at any rate hoped to examine the reasonableness of corporate perspective on branding as a framework to stay forceful.
The investigation relied heavily on a particular case study and a objective research philosophy. Glico General Insurance was chosen as the case company for the investigation because the company is part of the successful indigenous insurance companies in Ghana.